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Bank of America is making money off sports marketing

Why all the fuss about Bank of America spending on sports marketing? People have been complaining about BOA’s spending on sports endorsement deals and sponsorships because BOA took government bailout...

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Athletes desperate for endorsement dollars

There are thousands of professional athletes around the World, very few of them will ever pull in significant endorsement dollars.  For every LeBron James and Tiger Woods there are ten thousand other...

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Does Scott Boras hurt his clients endorsements?

A thought occurred to me as I watched the recent Stephen Strasburg contract negotiations with the Washington Nationals; does Scott Boras’ hard negotiating style hurt his players endorsement...

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Endorsement Profile: Tiger Woods

Athlete: Tiger Woods Sport: Golf League: PGA Agent: Mark Steinberg (IMG) Age: 33 (December 30, 1975) Rank in SI’s 50 richest athletes:  1st Endorsement value:  $105,000,000.00 Tiger Woods endorsement...

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Endorsement Profile: Maria Sharapova

Athlete: Maria Sharapova Sport: Tennis League: WTA Agent: IMG (Max Eisenbud) Age: 22   (April 19, 1987) Rank in SI’s richest athletes: 13 (International list) Maria Sharapova endorsement deals (thru...

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