Bank of America is making money off sports marketing
Why all the fuss about Bank of America spending on sports marketing? People have been complaining about BOA’s spending on sports endorsement deals and sponsorships because BOA took government bailout...
View ArticleAthletes desperate for endorsement dollars
There are thousands of professional athletes around the World, very few of them will ever pull in significant endorsement dollars. For every LeBron James and Tiger Woods there are ten thousand other...
View ArticleDoes Scott Boras hurt his clients endorsements?
A thought occurred to me as I watched the recent Stephen Strasburg contract negotiations with the Washington Nationals; does Scott Boras’ hard negotiating style hurt his players endorsement...
View ArticleEndorsement Profile: Tiger Woods
Athlete: Tiger Woods Sport: Golf League: PGA Agent: Mark Steinberg (IMG) Age: 33 (December 30, 1975) Rank in SI’s 50 richest athletes: 1st Endorsement value: $105,000,000.00 Tiger Woods endorsement...
View ArticleEndorsement Profile: Maria Sharapova
Athlete: Maria Sharapova Sport: Tennis League: WTA Agent: IMG (Max Eisenbud) Age: 22 (April 19, 1987) Rank in SI’s richest athletes: 13 (International list) Maria Sharapova endorsement deals (thru...
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